Khuliso Madima Madima

Agribusiness, South Africa

Business name – Rembander Agribusiness

Co-founder/owner – Irene Madima -Founder

Business description – Rembander Agribusiness Primary Cooperative is an agricultural business that focuses on fresh produce. The main products are; litchis and mangoes. The owner of the business has decided to also add cash crops production amongst the products of the business, with the purpose of assisting with cash flow for the business. The following cash crops are produced by the business: baby marrow, patty pans, okra, butternut, green beans, gem squash, beetroot, carrots, lettuce and pepper dew. These products are produced in response to a high demand from local and fresh produce markets in Pretoria and Johannesburg. The products of the business are distributed using the direct sales to the customers, and through agents based at fresh produce markets in Pretoria and Johannesburg. The pricing strategy is informed by the market forces (i.e. demand and supply) and also fresh produce markets daily average prices. Marketing is done through, word of mouth, flyers, signage, local radio, etc. The products that are produced by the business (litchis and mangoes) are to be exported to Germany and Spain. In South Africa the products are sold in Durban, Tshwane Market, Joburg Market, etc. The farm has 123 hectares of land which is fully operational.

Business products/services – Fresh Produce ,Fruits(Litchi and Mango) and cash crop vegetables